Reference · A1 definitional volume
Strategy
6 terms. Foundational strategy building blocks.
Strategy · 6
- 90-Day Plan90-day launch plan The standard execution horizon for a GTM launch: phased (market analysis → positioning → channels/enablement → launch) with decision gates, then measure-and-adjust. C1
- Go-to-Market FitGTM Fit Having a sales motion, channels, pricing, and execution model that match the product and its buyers well enough to acquire and expand customers repeatably and efficiently. PMF is the product-market match; GTM Fit is the engine that monetizes it working. C1
- Launchproduct launch, GTM launch The coordinated moment of bringing a product/feature to market — technical release, marketing kickoff, and sales activation in sync. Tiered by impact (major vs. minor releases). C1
- Minimum Viable GTM The smallest operational GTM — ICP defined, messaging locked, first outreach running — shippable in ~30 days. Paired with the 90-day launch cycle as the common time units. C1
- Product MarketingPMM The function owning positioning, messaging, launch, and sales enablement — translating the product into market language and feeding the demand-gen engine. Supports all funnel stages. C1
- Product-Market FitPMF The state where a product satisfies strong, sustained demand in a good market — customers buy, use it repeatedly, and recommend it organically. The prerequisite for scalable GTM: trying to scale a motion before PMF amplifies waste rather than growth. C1