Reference · A1 definitional volume
GTM stack
6 terms. Tooling categories.
GTM stack · 6
- Business IntelligenceBI (Looker, Tableau, Sigma) The analytics layer turning raw GTM activity into the dashboards leadership uses to manage the motion. Where RevOps lives. C6
- Clay A workflow and enrichment orchestration platform GTM engineers use as a 'workshop' — pulling data from many sources, applying AI logic, and pushing results into CRM or sequencers. C6
- CRMCustomer Relationship Management (Salesforce, HubSpot) The system of record for accounts, contacts, opportunities, and pipeline. The hub the GTM stack integrates around. C6
- Marketing Automation PlatformMAP (Marketo, Pardot, HubSpot) The system that executes lead scoring, nurture flows, and campaign automation and syncs to CRM. C6
- PLG CRMProduct-Led Sales platform (Pocus, Endgame, Correlated) An orchestration layer on top of the CRM and data warehouse that turns raw product-usage data into actionable signals and PQLs for reps. The tooling that operationalizes the hybrid motion's self-serve-to-sales handoff. C6
- Sales Engagement PlatformSEP (Outreach, Salesloft) Tooling that manages multi-step outbound sequences (email, call, social) and tracks rep activity. C6