GTM World Model/ Glossary /Pricing

Reference · A1 definitional volume

Pricing

3 terms. How you capture value.

← All categories

Pricing · 3

  • Free Trial Time-limited full access to drive activation before a purchase decision. C1
  • Freemium A permanently free tier that drives adoption and upgrades to paid plans; a core PLG entry mechanism. C1
  • Pricing & Packaging How you capture value: the pricing model, tier structure, and packaging of features. Pricing signals positioning, affects which channels are viable, and shapes the sales motion. C1
← GTM World Model © 2026 Shalvi Singh · 219 terms