Reference · A1 definitional volume
Product-led growth
11 terms. Product-led growth specifics.
Product-led growth · 11
- Activationactivation milestone, aha moment The point where a new user first experiences core product value; the leading indicator of PLG conversion and retention. C2
- Bottom-Up Adoption Traction starts with individual users or small teams, then expands to broader organizational adoption — the classic PLG land pattern. C2
- Feature Adoption How many users actively use a specific feature — a proxy for value delivery and stickiness. C2
- North Star MetricNSM The single metric that best captures the core value a product delivers and predicts long-term growth — the number teams align product and GTM decisions around. Strong ones measure delivered value (e.g. messages sent, nights booked), not vanity activity. C2
- Onboarding Guiding a new user or customer to first value and successful setup. Owned by CS in SLG, by product design in PLG. C2
- PQLProduct Qualified Lead A lead qualified by in-product behavior (usage hitting expansion-predictive thresholds) rather than marketing engagement. The PLG analog of an MQL. C2
- Product Analytics Instrumentation of in-product behavior to learn which features drive activation and which usage patterns predict expansion or churn. C2
- Product-Led GrowthPLG, product-led The product is the primary driver of acquisition and expansion; users self-serve via freemium or trial and experience value before talking to sales. Bottom-up adoption. C2
- Self-Serve A buying path where customers sign up, onboard, and pay without sales involvement. C2
- StickinessDAU/MAU ratio How habitually users return; commonly measured as daily-active over monthly-active users. C2
- Time to ValueTTV How long it takes a new user or customer to reach the product's core value. Shorter TTV lifts activation, retention, and expansion; it is the lever most directly under product/onboarding control in a PLG motion. C2