Reference · A1 definitional volume
Meta & foundations
6 terms. Rules-about-the-rules / governing concepts.
Meta & foundations · 6
- Go-to-Market (GTM) StrategyGTM A cross-functional plan aligning product, marketing, sales, and customer success around how to deliver a differentiated value proposition to a specific market and turn pipeline into revenue. C1
- GTM as a System The principle that GTM components operate as one interdependent machine: segmentation informs messaging, positioning reinforces value prop, channels reduce friction, enablement supports velocity, pricing supports CAC. Missing one component becomes a gap that surfaces in execution. C1
- GTM Strategy vs Tactics Strategy answers HOW you compete (market, ICP, value prop, positioning, principles). Tactics are WHERE strategy meets execution (a specific outreach sequence, a campaign budget, a discount threshold). C1
- Marketing Strategy The plan for how you create demand and reach buyers through messaging, content, channels, and campaigns. A subset of GTM strategy. C1
- RACI / DRIResponsible-Accountable-Consulted-Informed / Directly Responsible Individual Decision-rights frameworks that assign clear ownership of GTM deliverables, so that a launch has owners rather than just meeting attendees. C1
- Sales-Marketing Alignmentsmarketing Uniting sales and marketing around shared objectives, shared lead definitions, data visibility, and accountability. Where most launches actually fail — at the handoff seams, not the components. C1