Reference · A1 definitional volume
Market sizing
3 terms. Market sizing and segmentation.
Market sizing · 3
- Market Opportunity The size and attractiveness of the opportunity plus the competitive landscape — how big is it and who else is serving it. C1
- Market Segmentation Dividing the market into groups (by firmographics, behavior, need) so messaging and motion can be targeted rather than sprayed. C1
- TAM / SAM / SOMTotal / Serviceable / Serviceable-Obtainable Addressable Market Nested market-sizing measures. TAM = total demand if you owned 100%. SAM = the slice your model can actually serve. SOM = the slice you can realistically capture near-term. C1