Reference · A1 definitional volume
ICP & targeting
4 terms. Who you sell to.
ICP & targeting · 4
- Buyer Persona A profile of an individual buyer (role, goals, pains, objections) within a target account, used to guide messaging. ICP describes the company; persona describes the person. C1
- Firmographic Data Company-level attributes used for targeting: industry, size, revenue, location, structure. C1
- ICPIdeal Customer Profile A precise definition of the companies most likely to buy, succeed with, and stay on your product. Built from firmographic, technographic, and behavioral data. The root node most GTM decisions derive from. C1
- Technographic Data Data on the technology stack a company uses — current tools, integration needs — used to qualify fit. C1