Reference · A1 definitional volume
Channels
9 terms. Where you reach buyers.
Channels · 9
- Channel Strategydistribution strategy Choosing the small set of primary channels where your ICP actually is and how they prefer to buy — deliberately, rather than being everywhere. C2
- Co-Marketing Partnering with another company to co-produce content or events, sharing reach and credibility. C2
- Marketplace A platform (e.g. cloud or app marketplace) where your product is listed and transacted inside a partner ecosystem. C2
- Partner Enablement Equipping partners with training, playbooks, and co-marketing so they can sell effectively on your behalf. C2
- PPCPay-Per-Click, paid search Paid advertising charged per click; a fast demand-capture channel measured on conversion quality, not just click-through. C2
- Retargetingremarketing Serving ads to people who already engaged, to pull them back into the funnel; a mid-funnel reinforcement tactic. C2
- SEOSearch Engine Optimization Optimizing content to rank in organic search and capture buyers researching a problem. A TOFU/MOFU demand-capture and creation channel. C2
- VARValue-Added Reseller A partner that resells your product bundled with their own services (onboarding, training, integration). C2
- Webinar A live or recorded online presentation used for mid-funnel education and lead capture. C2