Reference · A1 definitional volume
Account-based
4 terms. Account-based motion specifics.
Account-based · 4
- ABMAccount-Based Marketing A focused motion where marketing and sales jointly target a defined set of high-value accounts with personalized programs, rather than broad audiences. ~87% of high-growth companies use account-based approaches. C2
- Agentic ABMagentic account-based, ABX (account-based experience) Signal-led, context-aware, account-level ABM where agents connect scattered buyer signals (ad click, webinar, site revisit, nurture reply) into one account narrative, qualify fit and readiness, and launch coordinated next-best-actions across channels. Closes the 'action gap' between activity and follow-up that campaign-led ABM leaves open — built for buying groups averaging ~13 people across 2+ departments. C2
- MQAMarketing Qualified Account An account (not an individual) that meets ICP and engagement thresholds enough to warrant sales outreach within an ABM framework. C2
- Named Accountstarget account list (TAL) The explicit, finite list of accounts a team is assigned to pursue (e.g. '200 named target accounts'). C2