Tool · Readiness Scorecard · S6-07
GTM Readiness Diagnostic
Answer 12 questions to organize the next GTM investigation. The score and stage labels are discussion heuristics, not a validated PMF test or a qualification to scale. Check each suggested action against cohort evidence, incremental contribution, cash and feasible alternatives.
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About this diagnostic
The 12 questions cover 6 dimensions (2 per dimension), each scored 0–2. The total out of 24 maps to one of four maturity stages:
| Score | Stage | What it means |
|---|---|---|
| 0–6 | Pre-PMF | Don't invest in GTM motion yet — find product-market fit first. |
| 7–12 | Finding Motion | You have PMF signal. Now find a repeatable, measurable GTM motion. |
| 13–18 | Scaling | You have motion. Focus on efficiency: tighten economics, add execution discipline. |
| 19–24 | Optimizing | You have an efficient machine. Compound it with agent infrastructure and adjacent ICPs. |
The six dimensions map to the GTM World Model cluster architecture: PMF signal, ICP precision, motion discipline, unit economics, execution consistency, and agent readiness.